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Taylor jenkins reid new book 20225/22/2023 ![]() Each platform works slightly differently, and, of course, the boundaries between them are permeable and ever-shifting. On platforms like Instagram, TikTok, and Twitter, readers are taking critical authority into their own hands to create new kinds of discourse and connection. ![]() ![]() ![]() This collision of one of our oldest cultural products with one of our newest technological advances has resulted in innovation, reinvention, and rediscovery in ways that no one-neither experts nor algorithms- predicted. The internet has mobilized fandom in ways that have rewired the music and film industries, and it’s no surprise that it’s reshaping books as well. Spicy romance, expansive fantasy, page-turning mystery, and emotional fiction are all categories seeing exponential growth because of the #BookTok community,” observes Shannon DeVito, Director of Category Management at Barnes & Noble. “Escapist genre fiction is the name of the game for a lot of trending titles. Their collective enthusiasm sells books to the tune of tens of thousands of copies and millions of dollars. The online landscape of “social read-ia” consists of vibrant communities on TikTok, Instagram, and beyond. ![]()
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